Chunky sneakers, cropped tops, and shiny accessories are so back. Across the city of St. Petersburg, and beyond, Gen Z is reviving Y2K fashion and culture– proving that the 2000s are back and trending. The Y2K era, mostly known for its flashy fashion and futuristic designs, is having a major revival in 2025. Many are wondering, why is this style from decades ago suddenly reappearing? 

Part of the answer comes from TikTok, where thrift hauls, outfit inspos, and short videos of 2000s memorabilia are getting an uprise in views. Brands like Hollister are trying to revive their fan-adored 2000s collections with a new 25th-anniversary Y2K capsule collection. This includes signature styles like babydoll tops, ultra-low-rise shorts, and bootcut jeans. Locally, shops like Ingrid’s Vintage & Thrift Shop in St. Petersburg are preparing empty racks for the revival, offering affordable thrifted Y2K clothing alongside vinyls and decor. Online shopping has made it easier than ever for consumers to buy without hassle. Apps like Depop and Poshmark have fueled the revival of the 2000s fashion, connecting Gen Z directly to vintage resellers and a multitude of Y2K styles long since out of stock. 

Music is also part of the comeback. While early singing icons like Destiny’s Child, Britney Spears, and NSYNC are still loved dearly, newer artists like Olivia Rodrigo and Doja Cat feature Y2K inspired sounds in their songs on recent albums. The popularity of these artists showcases the growing popularity for all things Y2K. This revival reflects more than just fashion, diving deeper into a cultural nostalgia. In 2025, Y2K’s boldness and colorful aspect serve as a reminder of a time that felt bubbly and lighter, embracing fun. 

Beyond the fashion and music industry, entertainment is also leaning into the throwback. The recent movie sequel of Freaky Friday, Freakier Friday, reignited love for the 2003 classic, drawing in both nostalgic millennials and introducing itself to new curious Gen Z viewers. This wave of revivals in the film industry shows how studios are ready to re-introduce old classics into today’s cultural spotlight, banking on both nostalgia and new, interested viewers. Through updating familiar plots in a modern way, it gets pushed to both new crowds and those still seeking nostalgia. The result is an important experience that keeps 2000s media alive, while updating it to fit the new generation’s expectations, based on streaming services, and social media.

Y2K’s return isn’t just about colorful glitter and short tops. For much of Gen Z, it’s a way to express individuality, connect through a love for an era, and revive the joys of early-2000s culture again. Between thrift racks, online resellers, and TikTok posts, the era of Y2K continues to live on among the younger generations.